Hello, and welcome.
I’m Ali Kuoppala, the founder, author, and editor of Beard Resource.
I founded this site in the summer of 2016, to serve as a true and honest beard blog, without the usual misleading information or beard oil peddling sales talk that is all too well known in the beard-o-sphere.
You might recognize me from some of my earlier online ventures. In fact, Beard Resource is by far not my first website.
Table of Contents
- About The Author
- The Purpose of BeardResource.Com
- Our Content
- Our Editorial Guidelines
- Affiliate Disclosure & Revenue Generation
- Tell Us About Yourself
About The Author
My journey online started in 2013, when I founded The Anabolic Men, which currently has over 15-million page views and counting.
I have also authored and co-authored multiple books, most of which can be found in Amazon.
But what got me into writing about beards? Well, my own experiences in struggling with growing my own.
Just a few years ago, I had just a bit of growth on my chin and upper lip, barely anything on the cheeks.
So what I did was that I used my knowledge about hormones and other body hacks I had learned during the years I wrote my earlier websites and converted that information into something that’s applicable for facial hair enhancement.
Did it work? You can be the judge…
Do I think I can teach you how to replicate my success? Absolutely. That’s what prompted me to create Beard Resource in the first place.
I want you to learn all these “secrets” which can truly help you get a sick beard of your own, and most importantly, I want to shake the structures of the online beard industry, which falsely claims that you can grow your beard faster by using their oils and pills (which is not the case, you need something far more powerful).
Beard Resource is not limited to information about growth optimization. After all, I have a big bushy beard now, which needs care and maintenance; so I have to be on the cutting-edge of research on what works for beard care now as well.
That’s why you can also find categories about beard grooming and reviews about the best beard tools in here.
I truly hope you enjoy your stay!
Below you can find more information about our website;
The Purpose of BeardResource.Com
We pride ourselves in being the best beard blog on the planet.
Our goal is to deliver up-to-date, fresh content on a consistent basis, and stand out of the masses by providing actually helpful content on beard growth, care, and knowledge.
We base all of our recommendations on the following:
- Scientific evidence.
- Personal experience.
- Anecdotal evidence.
But we never write anything based on:
- Pure opinions without factual basis.
- Fluff content that benefits no one.
- Paid reviews or promotion by any third party.
Taking your Beard Growth to the Next Level
We started our content creation from this amazing guide on how to grow your beard faster. In a few years, it has attracted over 800,000+ readers.
Bringing you Honest Reviews of the Key Beard Tools
Recently we have also started creating detailed buyer’s guides on the best beard products and tools available.
Helping you Master the Art of Beard Care & Maintenance
Grooming is one of our specialty topics, and if you ever needed to know how to make your beard softer, straighten out the beard curls, or just some basic guidance on properly shaping & sculpting the facial hair, we have got you covered.
If you want a comprehensive overview of the most important beard grooming necessities, take a look at our list of 10 beard care tips.
Our Editorial Guidelines
We believe that every reader of Beard Resource deserves accurate, factual, and fair information.
This is why we double-check everything before we publish our articles, and make sure that every claim in our articles is backed by sufficient evidence, be it scientific or anecdotal.
We are also open to feedback through our comment system. If you – the reader – feel like some point or claim isn’t sufficiently backed up, drop us a comment and we will investigate it further.
If information is changed under new evidence or studies, then our job is to update the content to reflect the recent findings as soon as possible.
Complete Integrity and Transparency
We are not the typical beard blog that tries to sell you every possible beard oil there is under the sun, with the claims that it would grow you a better beard and other such nonsense.
In our site, we will only recommend the things that actually work, and only for their intended purposes.
Our integrity is important to us, and we want to be transparent about what we do and why we do it.
At no time or place shall our editorial integrity be compromised by advertiser influence. If we want to recommend a product to you – the reader – we will be contacting the advertisers to see if they want to be part of our website, not the other way around.
The central part of our vow to editorial integrity is making sure that the focus will always be on the content, not on the advertisements.
This is why you will find minimal amounts of ads on the site, with close to zero banners and flashy widgets.
When we do use advertisements, we do so on platforms that we can fully control, so that they display only the products we have given our approval to.
No Sponsored Posts or Paid Reviews
Working online with website and blog creation for the past 5+ years, I’ve received more than 1,000 emails about sponsored guest posting or paid reviews.
To be clear with our readers, we never accept those. Those are nothing but hidden advertisements masked as posts with good intentions, and everyone can see through them.
This is why each article we write is written to reflect our core values and views, without any pressure to push any product or service.
We also never do any paid reviews (so don’t email us about those). Every review ever posted on this website is to be factual, fair, and 100% objective. They are to help our readers make better buying decisions, not to force them to buy anything and everything under the sun with our affiliate links.
Affiliate Disclosure & Revenue Generation
The information we provide is – and will always be – free.
Which probably makes you ask the question of how do we make money and what is our method of supporting the costs of running this website (hosting, domain, obtaining images, etc).
The answer is affiliate marketing, a popular method and least intrusive method of online revenue generation.
In our case, we monetize Beard Resource mainly through the Amazon affiliate program and through occasionally recommending paid courses at the Anabolic Academy.
What it means is that whenever we discuss a product that can be obtainable from their website, we may link to it with a special “affiliate link” that has our code in it.
If you decide to purchase the product through such a link from our website, we earn a small commission, which helps us support this site.
The reason we use affiliate marketing as our monetization method is that it brings no extra cost to the customer (ie. buying the products through our links, will cost you just as much as it would if you bought the same item without ever visiting our website).
It also allows us to keep the site clean of slow-loading banner ads and clutter, while we can also choose what we recommend and where we do it, with no pressure from any third party.
Here is our full Amazon affiliate disclosure:
BeardResource.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com and affiliated sites.
Tell Us About Yourself
We are eager to hear from our readers.
If you have any suggestions, questions, or any other topics in mind, please don’t hesitate to contact us.